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Based on findings from a survey of senior marketing executives, the Marketing Technology Industry Council has published a series of recommendations to help B2B marketers get the most ROI from their marketing stacks, by solving these 4 major challenges:
1. Marketing and marketing technologies should align with sales objectives.
2. Integration is key to seeing ROI on martech - but most Marketing orgs are struggling to achieve integrated marketing stacks in practice.
3. Marketers have difficulty quantifying the value of their technologies.
4. Marketers want to spend more time on the creative side of their jobs and less time on boring tasks like learning and managing new technologies.